Cinema Advert post-produced in two days

Post-produced in just two days this was my first cinema advert.

Designed for producers Grosvenor TV, I was tasked with the offline, edit, treating the rushes and post-producing the advert. We had just two days – 42hrs almost non-stop – to edit(including offline) and post-produce the sequence before the digital HD files were transferred to celluloid. The advert was shown in cinemas nationally to coincide with the film ‘Amazing Grace’. It also won Grosvenor TV an IVCA Clarion award.

I used uncompressed high-definition image files inside After Effects to keep the quality to a cinema standard. 

Broadcast animation on a budget!

It’s a tricky time for production companies, with sophisticated TV Audiences expecting jaw-droping movie style sequences whilst their budgets are squeezed by the broadcasters due to an overload of channels and dwindling commercial revenue.

Why pay megabucks to the Soho Square producers when you can get the same quality produced at a fraction of the cost? Here’s a montage of sequences produced for the BBC, Meridian Channel Four, Channel Five, The History Channel and Television advertisements.

Full-Length Sequences taken from broadcasts: