Cinema Advert post-produced in two days

25 01 2009

Post-produced in just two days this was my first cinema advert.

Designed for producers Grosvenor TV, I was tasked with the offline, edit, treating the rushes and post-producing the advert. We had just two days – 42hrs almost non-stop – to edit(including offline) and post-produce the sequence before the digital HD files were transferred to celluloid. The advert was shown in cinemas nationally to coincide with the film ‘Amazing Grace’. It also won Grosvenor TV an IVCA Clarion award.

I used uncompressed high-definition image files inside After Effects to keep the quality to a cinema standard.