James Zabelia in Shark Bait

24 01 2009

Commissioned by Pioneer ProDJ this sequence was designed to demonstrate thier DJM-800 mixer. Shot on chroma-green (original studio shoot is also below). The CGI sub-sea environment and sealife were generated in 3dstudio Max and were layered in After Effects. This video was made in less than three weeks as it was required for an event.  Please let me know what you think.

Shark Bait – How did I make it?        A layer by layer explanation. 

 Made and edited by my friend Simon Burges from production company Sugar Snap TV, this video has me demonstrating each stage of the post-production process for this video – It’s weird being on the other side of the camera, I’m now on a diet and exercise regime!

Original Chroma-key studio shoot pre-effects edit

Here’s the original edit without any effects. I used a fan to blow James’ hair and some wavy silver foil to fake some caustic reflections. The white Pioneer desk looked naff so I decided to replace it in post-production. If you look at the wide shots you’ll see some hanging white boards, these were placed over the equipment to stop the lights reflecting into the equipment.





Quite a large product launch. The biggest (and scariest) project of my career……to date.

22 01 2009

VT Shipbuilding (now BVT) staged a spectacular naming ceremony to commemorate the first ship to be built and launched at Portsmouth in 40 years. I was tasked with creating the screen documentary style video  and a 140M High Definition projection that would play across the entire ship. The show was viewed by 3000+ spectators and was broadcast on the news. I spent six weeks working on the sequences but could only test the projection rig the night before the show – thankfully my graphics (based on the CAD drawings) aligned with the ship. The overall event won VT the RSVP corporate event of the year award. They’re currently building the new Aircraft Carriers so fingers crossed I’ll get another go………but will have to hire a ton of projectors!

Part 1

Part 2

A rather drunk me at award ceremony - yes, I was that suprised!

A rather drunk me at award ceremony - yes, I was that suprised!